Brokerage Comparison Scorecard

Don't compare brokerages by split alone.

A 100% commission plan can still be expensive once you add desk fees, technology charges, and transaction fees. A high split can come with thin real support. A lower split can make sense — if it buys you real leverage.

Use this scorecard to compare the things that actually affect your business, not just the number on the split sheet.

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A comparison framework, not a sales pitch.

The split is only the headline.

Two brokerages can advertise the same split and mean completely different things by it. One may charge nothing else; the other may recover the difference in caps, desk fees, tech fees, or royalties you don't see until you're already in.

This scorecard gives you eight categories to compare any brokerage against — including the one you're in right now.

Eight things that matter more than the split.

Economics

What split applies to self-generated, brokerage-sourced, and broker-led deals? Are there caps, desk fees, transaction fees, tech fees, royalties, or minimums?

Client-facing leverage

Does the brokerage materially improve your listing presentation, media, pricing, marketing, and client trust — or just your paperwork?

Broker access

Can you reach an actual decision-maker when pricing, negotiation, owner management, or a difficult transaction needs senior judgment?

Media and marketing

What's actually included, what's optional and billed separately, and who owns or licenses the work product afterward?

Lead model

Are leads truly qualified before they reach you? What response standard, reassignment process, and split apply?

Operations

Who actually handles compliance, contract review, transaction escalation, commission processing, and risk management?

Brand and visibility

Does the platform help you build local market authority, a content engine, and referral credibility — or just give you a logo?

Exit and flexibility

What happens if the relationship changes? Are the policies, fees, and support rules actually written down anywhere?

The scorecard.

Ask your current brokerage these eight questions. Here's how we'd answer each one for miami.broker — use it as a template, not a verdict.

Economics

Ask: What split applies to self-generated vs. brokerage-sourced business, and are there caps or recurring fees?

Our answer: 90/10 on agent-sourced business. No monthly, cap, desk, transaction, or royalty fees under the current plan. Brokerage-sourced or broker-led work uses disclosed 80/20, 70/30, or 50/50 tiers based on the level of broker involvement.

Client-facing leverage

Ask: Does the brokerage improve what a seller or landlord actually sees, or only what you pay?

Our answer: Professional ground photography, drone, video, staging coordination, and social distribution on eligible signed exclusive listings, plus direct pricing and positioning support before you present.

Broker access

Ask: If a deal gets difficult, who do you actually reach — a person, a support queue or youtube video?

Our answer: Direct access to the broker-owner for pricing, negotiation, owner management, and transaction escalation.

Media and marketing

Ask: What's included at no charge, what's billed separately, and can you use your own photographer?

Our answer: In-house photography, drone, and video team; media included on eligible exclusives. You may also use your own photographer or client-provided media with no penalty either way.

Lead model

Ask: How is a brokerage-sourced lead qualified, and how is the split determined before you work it?

Our answer: Brokerage-sourced opportunities are documented by source. The applicable split depends on the level of broker participation and is disclosed before you're asked to work the lead — never after.

Operations

Ask: Who reviews your contracts and handles escalation when a transaction goes sideways?

Our answer: Direct broker-owner oversight of compliance, contract review, and transaction escalation — not a rotating back-office team.

Brand and visibility

Ask: Does the brokerage's marketing actually help you get found locally, or is it generic corporate content?

Our answer: A growing network of proprietary, purpose-built Miami real estate websites and in-house SEO and content work — built and maintained by the same team you'd work with directly.

Exit and flexibility

Ask: If you left tomorrow, could you point to a document that explains the fees, splits, and media policy you agreed to?

Our answer: Yes. Economics, media eligibility, and support tiers are disclosed in writing in the broker-associate agreement, not left to verbal understanding.

This is a comparison framework, not a scored evaluation of any specific brokerage. The value is in the questions you ask — and how directly they get answered.

Want a second opinion on your scorecard?

Bring your current brokerage's answers to a private review. We'll help you compare them against your actual business — not just the split.

Request a Private Review

This scorecard is provided for general comparison purposes only and does not constitute legal, financial, or compensation advice. Confirm all figures directly with any brokerage under consideration.